From velvet and lace to wintery florals, all of fall’s current trends were revealed at London Fashion Weekend, September 22 to 25. Based in Saatchi Gallery, this event occurs twice yearly – just like its more professional equivalent, London Fashion Week. The difference is that London Fashion Weekend simply gives people who aren’t in the industry a truly amazing taste of the real thing.
On the designated days of the event, many stylishly dressed people can be seen outside the facility, waiting in line to be let in. Upon entrance into the gallery, ticket-holders have a chance to collect a specially designed tote bag full of favors as well as an Elle magazine – all free with the right ticket. As people make their way in, they will see many different rooms full of possibilities to shop – whether it be sales on well known designer clothes or a chance to discover a new brand.
Time flies while you shop, so now attendees make their way over to the Trend Show. This season, the trends consisted of A Velvet Affair, Winter Florals, and New Look Lace. After a quick talk from a host on this year’s fashion and London’s role in the industry, the lights dim, the music starts, and everyone is taken into the captivating world of make-up, hair, and gorgeous outfits.
After the Trend Show, attendees have about half an hour until the next catwalk, the Designer Show. London Fashion Weekend has a different designer for this walk every day that the event takes place. The one that I experienced was Sibling – a very new brand (launched in 2008) selling both men’s and womenswear. Their clothes were very playful and bright, and the models walked with smiles on their faces – something not very common on the runway.
If visitors have the time, they can also attend a talk with an industry expert. There, moderators will have a conversation with the professional and the audience will get to ask them questions. People can discover how they made it in the industry, and maybe even get a couple ideas on the fashion world themselves.
The whole experience was very exciting and worthwhile, so if you’re interested in fashion, then London Fashion Weekend is a must. The next opportunity to visit this event will be February 23 to 26, 2017.
Tickets and prices are as follows:
Bronze – £20 – event access, shopping, industry talks.
Silver – from £40 – event access, shopping, trend or designer show, tote bag, industry talks.
Gold – from £60 – event access, shopping, trend show, designer show, tote bag, industry talks.
Luxe – £145 – priority event access, LUXE lounge access, front row seats at trend show, tote bag, industry talks, private till point.
Luxe Premium – £200 – priority event access, LUXE lounge access, front row seats at designer show, Q&A with designer, tote bag, industry talks, private till point.
