Editor’s note: In this year’s first Scroll issue, there was an article about London Fashion Weekend. This February, the event returned under the name of London Fashion Week Festival in The Store Studios, 180 Strand, WC2R.
Visitors to the Festival have a chance to go to two catwalks: a trend show and a designer show. The trend show consists of three trends most present in the streets (and runways) of London. The designer show features an up and coming designer brand to give viewers a taste of what’s in. With new designers and all the latest trends, this time was just as exciting as the last, if not more.
If you are interested in going to London Fashion Week Festival, check out their website at http://londonfashionweekfestival.com.
Designer Show: Teatum Jones
Catherine Teatum and Rob Jones are London based designers of womens-wear brand Teatum Jones. This label has a very modern, polished, and bold aesthetic.
Trend Show:
This month’s trends were micro florals, ruffles, and exposed shoulders. Some of these trends can be seen around ASL and in the high street shops of London.
Micro Florals:
Ruffles Reinvented:
The Shoulder Show:
